Colour has a psychological power on us. Colours evoke emotion, influence our thoughts, and even moderate our stress levels. Experts believe that the way a colour affects us correlates with how that colour behaves in nature-think about the carefree outdoor mood that we associate with the colour blue, for instance; in evolutionary terms, it says clear, storm-free skies, which brings to mind stability and calm.
The colours we are drawn to reflect our personalities, telling the world about the kind of person we are, what we want to communicate, and even revealing a glimpse of our anxieties. So, it’s important to choose colours wisely from your branding colours and your living spaces to your clothes and accessories.
Swarovski has always been fascinated by the psychology of colour, and applies its colour-coding expertise to each and every new colour palette. Take a look at some of the hues in the current assortment, and find out how to identify the shades that complement the person that you are.
See the Swarovski colour report.Click here!