E COURSE YOUR VIBE: BRANDING FOR YOUR SMALL BIZ
Thanks for choosing to create your “unique brand style guide” with me. I love to see creative preneurs flourish!
I will guide you through the 3 main steps of building a brand to help you discover, plan and prepare your unique holistic brand style guide.
Your goal is to consistently stay on message by using your branding across all print and digital collateral so your tribe will feel a general sense of cohesiveness and “vibe” across your entire brand.
When I started my biz, I fell into the trap of getting a logo. Branding done! Right? Wrong!
I will show you that branding is both an experience as well as an aesthetic. It needs to be authentic, holistic, memorable and distinctive. Let me show you how to exactly achieve that and create one of your greatest assets, your brand style guide.
TIME INVESTMENT: approx 27-30 hours over 4 weeks. Printable, PDF, lessons emailed directly to your inbox every 5 days!
This e course is big commitment for a busy creative preneur. To create a unique brand style guide, takes time but it will be the greatest investment and is a crucial asset for you and your business.
It sounds like hard work. It is, but it is also really fun!
WHAT YOU LEARN
By the end of this e-course you will:
• Know the importance of a holistic brand.
• Know where to start branding your business and how to go about collecting and organising inspiration for your very own visual identity.
• Know what your brand feels and looks like plus understand the importance of your “why” and your personal brand.
WHAT YOU GET
• Whether you are a face to face privately coached student or
have purchased the digital course every student will have access to 1 Months email
support. You can directly ask me questions about the course plus
anything specific to your own needs. Ask; I am here to help.
The following worksheets on how to plan and create your own unique brand style guide which you will be proud of and is inspirational!
STEP 1 BRAND MESSAGE: THE EXPERIENCE
Lesson 1 An introduction to branding and start brainstorming your brand words. Then eliminate words and start to work towards articulating your foundational words. Discover your “why”. Write your bios. Write your brand mantra Articulate your 3 brand words. Allow 5 hours
YOU ARE YOUR BRAND
Lesson 2 You are Your Brand. Your personal brand style and words and how others perceive you. Create a mood board and start to get a feel for your visual identity. Allow 5 hours.
STEP 2 BRAND VISUALS: THE AESTHETICS
Lesson 3 Choose your colours. There is a lot of information to digest before you begin to make decisions. Allow 5 hours.
Lesson 4 Design your logo and sub mark. There is a lot of information to digest before you begin to make decisions. Allow 5 hours.
Lesson 5 Choose fonts. There is a lot of information to digest before you begin to make decisions. Choose patterns. Allow 5 hours.
STEP 3 BRAND STYLE GUIDE
Lesson 6 Review your branding document. Create your brand style guide. Allow 2 hours.
Smalley is a full time designer & educator under the label Etelage
est in 2002 and based in the inner west.
She is a bower bird at heart
and combines her love of travels & cultures to source exotic artisan
beads & embellishments for her jewellery designs.
She has lived in
Africa, studied glass design in Italy & fossicked through many a
basement of former jewellery makers in the hub of Bohemia. (Czech
Republic and southern Germany) Her travels allow a constant flow of
inspiration & stories plus an eclectic & juxtiposed style.
observes that generally as a society we are becoming more mindful about
our choices: conscious of choosing products which are made using
artisan traditions & not mass produced, and seeking quality over
quantity. So it is with that philosophy she shares her skills and
knowledge of jewellery design to encourage all her students to awaken
their creative soul and seek beauty, slow, artisan and local.
Christine creates a teaching environment where participants can share
ideas, be inspired and let their imaginations run wild!
With over 14
years teaching experience Christine is dedicated
to empowering her
students to become better designers, better
makers and launching and building strong brands. She is passionate about
equipping her students with the exact skills
and the confidence to create whatever her students dream!
written by a creative for creatives
approx 27-30 hours 6 lessons 4 weeks